Let the games begin! Next summer’s Olympic Games in Beijing will likely be the catalyst of mobile TV service in the land of the Dragon. Juniper Research predicts that mobile TV will grown from about $36 million in 2007 to nearly $100 million during next summer’s Olympic Games. The study’s findings suggest that sports related content will be the prime attraction for mobile TV, and that this could really take off during the Beijing Olympics, with subscribers increasing from 3.7 million to 9.3 million. While that’s not exactly an audience of Olympic-sized proportions, that’s still a significant increase.