Is the big convergence for Mobile 2.0 going to be with gaming and advertising? That’s a possibility say some experts, as the number of mobile users double to four billion over the next five years. For mobile marketing campaigns to be effect these need to be unobtrusive and relevant. So how do you do it? By making the marketing campaign part of a game.
Sprint recently conducted a survey of US Consumer Wireless Usage, and found that one-third of respondents said that they want to play games on their handsets. And a report by Global Industry Analysts further predicts that the global mobile gaming market will cross $20 billion by 2010. With mobile video still in a state of flux, it certainly sounds like mobile gaming could be the platform that marketers will likely adopt in the not too distant future.