NewsGroper: Real Celebrities, Fake Blogs

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Monday, July 16th, 2007

NewsGroper launches today, a collection of 50+ parody blogs, each written by an anonymous author as if they were an actual celebrity. Barak Obama, Britney Spears and even the Dalai Lama are targeted with some not-unfunny commentary.

The new network was founded by Greg Galant, Adam Varga, Jared Neumark and Koshlan Mayer-Blackwell. It clearly aims to capitalize on the success fo Fake Steve Jobs and other parody sites around real people. They’ve hired fifty anonymous authors to write the blogs.

If they write intelligent and witty stuff, this will clearly become popular. If it’s boring, even the clever idea behind it won’t stop it from falling into obscurity. So far so good, though – some of the initial content is pretty funny. And some of it…isn’t.

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