A new data release from The Face of the Web, Ipsos Insight’s annual study of Internet and Technology trends, shows (probably quite obviously) an increasing use of video and social networking sites.
According to Ipsos, the evolution of Internet users’ digital media and online habits appears to be transitioning “to the digital video age”. At the end of 2006, online video activities had taken over from audio as the fastest growing sector in digital media.
Thes study found that one in five adults worlwide had visited a social networking website. South Korea was the leading social networking market with two thirds of all adults having visited at least one social networking site. In comparison, only 32% of Americans had ever visited a social networking website.
Full details of the data release are available here. Access to the full report is $24,500.