Facebook Users Up 89% Over Last Year; Demographic Shift

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Comscore has reported some interesting stats on Facebook, shedding light on the site’s growth after opening up last September and their demographics. Over the past year (May ’06 – May ’07), Facebook saw an 89% increase in unique visitors to the site at 26,649,000 uniques, with a 143% increase in page views at 15.8 billion. The site’s stickiness has increased and then tapered off at about 190 minutes per average user.

The site has also seen a demographic shift toward teens and post grads as it moves out of the college crowd. Maybe that’s the reason Robert Scoble is getting so many friends requests.



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