Facebook Users Up 89% Over Last Year; Demographic Shift

fbgrowth.png

Comscore has reported some interesting stats on Facebook, shedding light on the site’s growth after opening up last September and their demographics. Over the past year (May ’06 – May ’07), Facebook saw an 89% increase in unique visitors to the site at 26,649,000 uniques, with a 143% increase in page views at 15.8 billion. The site’s stickiness has increased and then tapered off at about 190 minutes per average user.

The site has also seen a demographic shift toward teens and post grads as it moves out of the college crowd. Maybe that’s the reason Robert Scoble is getting so many friends requests.

fbagepie.png

fbtable.png
fbdemotable.png