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OEM

ASUS To Become "Competitive"

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Watch yo’ back Dell and Toshiba. ASUS, everyone’s favorite OEM parts manufacturer, is splitting up its business into two sectors to become “more competitive” and to put strength into building a name for itself. One unit will be called Pegatron and will work on PC-related products, which I suppose is a fancy word for peripherals, while the other sector that concentrates on case manufacturing, modles, and non-PC items will be christened Unihan.

Basically, it means ASUS is going to spend the next 1-3 years rebuilding itself as a whole new company. After that, it’ll probably start competing with leading manufacturers in stores and online. Five years from now, ASUS could be a household computer name.

Taiwan’s Asustek to split up in January [Reuters]

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