Samsung just released details of a high-performance, multi-standard mobile TV chip, which would allow cellphone manufacturers to enable TV on their devices regardless of country or standard. With this new technology, Samsung aims to fulfill the needs of the mobile TV industry. Yay.

The new chip lets consumers choose which broadcasting service they want without having to change their device or application. According to Yiwan Wong, VP of System LSI Division for Samsung, there is “great potential for growth” in the mobile TV market. (Way to go out on a limb there, Mr. Wong.)

Samsung Announces Advanced Multi-standard, Multi-band Mobile TV Chipset