Advertising insertion service provider Kiptronic has announced support for dynamic ad insertion and campaign management for video content.
Kiptronic’s video advertising insertion technology launches with CondéNet (Wired, epicurious.com) as its first major user.
The video advertising feature provides the same dynamic ad insertion Kiptronic already provides with audio.
Key features of the new service include no changes being required in the publishing processes, management of large rich media ad campaigns and device independence.
Video advertising remains the last fully untapped revenue frontier of Web 2.0. We’ve covered companies such as ScanScout, a provider of contextual video advertising for streaming content previously; by comparison Kiptronic’s focus is on downloadable media such as video and audio podcasts. Whilst downloadable media might not be a sexy as streaming media, the need for good tech to back up advertising campaigns is essential; Kiptronic’s offering will help downloadable content creators better monetize their product.