Namco Bandai has inked a deal with FremantleMedia to bring the latter’s Idols TV format to Europe, the Middle East and Asia Pacific in the form of mobile games.
“Idols is one of the biggest television formats in the world, with millions of fans who will soon be able to interact with their favourite show anytime they want,” said Masaji Okubo, managing director of Namco Bandai Networks Europe. The musical talent search program is one of the most successful television franchises in the world. This is a multi-year deal.