3 will launch headsets based on Qualcomm’s BREW solution. The deal will enable 3 to offer feature-rich applications and exploit over-the-air downloading capabilities.
“Using BREW, we can embed applications on the handset to deliver a single integrated user experience, which in turn will encourage take-up of our services,” said Frank Meehan, Hutchison Whampoa’s (3’s parent) director and general manager, global 3G handset and application group. The move “will extend an integrated mobile Internet experience,” added Bob Briggs, senior vice president and general manager, BREW for Qualcomm Internet Services.