Though the title is a bit deceiving, it’s also very true. AT&T will be closing down every single one of its retail stores in preparation for the launch of Apple’s iPhone. To stay on track with the target 6pm launch, most stores are said to be closing around 4pm so that employees can get ready, prepare for the rush, and set up adverts in every inch of the store.
The close also comes as safety comes into play. AT&T doesn’t want mobs of people waiting inside a store so they can bum-rush the counter when 6pm rolls around. Stores will be setting up rope lines outside to keep a queue in order, which is probably a good idea. Come June 29th, we’ll be sure to get pictures of all the madness for ya!
AT&T stores to close, re-open ahead of iPhone [Apple Insider]