Brooklyn Engrish

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Sunday, June 17th, 2007

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Nothing odd here…

Just something cute from the weekend’s festivities. My wife bought this beach toy, some sort of snapping turtle with shovels and buckets attached. When she got it home, we were amazed to find the most blatant disregard for English and cultural sensitivity since, oh, BenQ slapped their spokesmodel up against the ruins of the WTC.


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WTF?

I’d love to see the dictionary they translated this out of. “Expediently Schlep?” “Be beneficial to brains?” Clearly someone had their way with these poor packaging manufacturers.

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