Equilink is a vertical search engine targeting the horse loving community.
Users can click through discipline and category menus or do a traditional keyword search. Geographical targeting is also supported.
According to the folks behind the company, Equilink results are “hand groomed to give horse enthusiasts detailed, nuanced choices rather than the robotic, overly generalized and often off-topic results returned by most search engines”.
Horses for courses: if you’re in to horses than you’ll probably like this site. It’s well laid out and graphically pleasing; the mouse overlay animation appearing in the categories is pretty cool. Equilink is probably not alone in this space, yet it provides something more than the usual cookie-cutter directories and search engines that are now a dime-a-dozen in vertical spaces across the web.
