File it under: they had to say that! More mobile content creates the need for better mobile search services, that’s the findings of a new report from Mobile Entertainment Forum’s Mobile Search Initiative.

These findings further suggest that consumer awareness is still low and there is a need for an established industry-wide metrics, plus mobile content could improve in the way of the ease of use a bit more. So what does this all mean? Well, we’re probably going to see more browsing. That’s almost a given.

[Via mocoNews]