Verizon Wireless will be one of the sponsors in the reality film-making competition, On the Lot, which is being produced by Fox Interactive Media. The carrier will be sponsoring a moviemaking challenge tied to the series, while also providing behind-the-scenes footage such as bios and outtakes. Verizon Wireless customers will further have the ability to take part in SMS voting during the reality series, which will be run by Telescope, the company that handles the American Idol voting.
Verizon Sponsors Reality TV Show, Gets Content [via mocoNews]