Next up in our regular series about high tech gear that is made for the assumed-luddite older generation: Jitterbug. Promising “24 hour operators,” “large, backlit buttons” and a “soft ear cushion,” Jitterbug promises to be the perfect phone for old, blind, hard of hearing folks with fat fingers.

Business Week has a long story on the phones, which I must say make a heck of a lot more sense than Presto, the company that makes special printers for old people.

Still, I asked my dad what he thought (and he’s older than God and blind as a bat), and he said all he wants for his birthday is an iPhone.