Advertising dollars aren’t flowing on the mobile Web in a significant way reports ClickZ News. And the reason could be the barriers put in place by US carriers. This was one of the opinions stressed at this week’s “Goin’ Mobile,” a Yahoo Summit Series event held in New York. European service provider Vodafone is embracing a “de-walled” strategy, and this includes embracing mobile and PC services that let the user decide mobile preferences through a Web-based dashboard. This could led to advertising opportunities with applications including TV, video, music and games, as well as services such as SMS and MMS messaging. This advertising component, says ClickZ, would serve to control the pricing charged to consumers and provide an additional revenue stream.

Mobile Web Adoption to Follow Better Pricing [ClickZ News]