Truemors Launches

Truemors, Guy Kawasaki’s new startup, opened to the public about an hour ago.

We covered them last week when we were able to get into the beta. Truemors is a rumor reporting site. Users text, email or call in a rumor and other users vote on it. Popular rumors make it to the home page.

Top “truemors” right now: NBC to launch Heroes spinoff, a public scandal involving an Indian cricket star, and a story about a “hot chick” robbing an Austin bank.

I like the idea of truemors but they are launching very broadly. Digg became popular based on focusing on a tech niche to start (and it may be stuck there as it tries to expand). Truemors launches with ten different categories. The content may be too varied to appeal to any distinct audience.