Sidekick ID: Now Works in All 360 Degrees

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Monday, April 23rd, 2007

Dear Marketing Executives: Please don’t release viral video into the wild. You’ll eventually find it on YouTube where people will immediately realize it’s some sort of strange attempt at astroturfing and someone will be fired for failing to realize the model at the end of this video is holding the damn phone upside down. Thank you.

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