• Google Rains On StumbleUpon Parade: Launches Direct Competitor

    Wednesday, April 18th, 2007

    J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

    On the same day that the news breaks that eBay is acquiring StumbleUpon for $40ish million, Google announces that they are building strikingly similar functionality into their Toolbar. Google (along with AOL) were reportedly in the running to acquire StumbleUpon until very recently.

    The Google Toolbar now includes a dice icon. Click it and you’ll be taken to a new website that Google thinks you’ll find interesting based on your previous search queries.

    This isn’t an exact duplicate of StumbleUpon functionality, which bases recommendations on your and other StumbleUpon users’ votes of sites. But the end result is the same – serendipitous discovery of new and interesting websites based on your core interests.

    Google also has a widget that can be added to their personalized home page with recommended sites.

    Om Malik says this is Google lashing out at StumbleUpon and eBay because they lost the deal. Given the timing, I tend to agree.

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