Seriously. Apple marketing folks know how to push all the right buttons. Look at the signifiers in this: Jack Black, lovable underdog. The iMac: beautiful computer that no one owns but the audience wants. The house: California ranch with lots of light. Then you hit the TV in a nice spacious living room and there’s Jack Black again, rocking out. Pull back, show the box in all its simplistic glory, and fade out. They seriously can do no wrong.
via MacRumors
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