Seriously. Apple marketing folks know how to push all the right buttons. Look at the signifiers in this: Jack Black, lovable underdog. The iMac: beautiful computer that no one owns but the audience wants. The house: California ranch with lots of light. Then you hit the TV in a nice spacious living room and there’s Jack Black again, rocking out. Pull back, show the box in all its simplistic glory, and fade out. They seriously can do no wrong.