I’m not very big on Second Life — I have enough trouble making my first one work — but it’s interesting to see SL grow and change from a group of geeks reliving Snow Crash to some sort of media darling.

Wagner James Au is writing about a study from Komjuniti about marketing in Second Life. 72% of respondents didn’t like SL marketing while 40% thought the concept was doomed. What does this mean for folks like Coca Cola and HR Block, who already have SL presence? I’d say it means they should just hang tight and wait for SL — or something like it — to become marketing friendly. As we all recall, the Interweb wasn’t designed for commerce either, and look where that got us.

Marketing in Second Life doesn’t work… here is why! [GigaOn]