MySpace has more registered members than Mexico has people. If it was a country it would be the 11th largest in the world. So while it may be a major marketing event for MySpace to say it’s holding a presidential primary next January, you can be sure the candidates will take it seriously.
The MySpace primary will be held on January 1 & 2, 2008, before any of the official state primaries. Every user will be asked to vote for their favorite candidate.
Most of the candidates already have MySpace pages. See, for example, Hillary Clinton (7,468 friends), John Edwards (16,921 friends), Rudy Guiliani (private profile), John McCain (3,596 friends) and Barack Obama (89,465 friends). See all of the candidates here.
We recently covered an enhancement to John McCain’s MySpace page.
I actually think it would be much more interesting for Facebook to do this than MySpace. Facebook’s user accounts are each tied to an email address or cell phone, resulting in far fewer fake or duplicate accounts. Given the low quality of the MySpace user base (multiple accounts, no identity check, etc.) it would be relatively easy for a campaign to create a significant number of fake accounts to stuff the ballot box in their favor. Facebook can also tie their users to U.S. residency much easier than MySpace. The results would actually be interesting.