There’s not too much to say about the Olympus Stylus 770 SW. Well, except for the fact that it can survive 5-foot drops, be taken down 33 feet underwater, withstand 220 pounds of pressure and still operate down to 14 degrees Fahrenheit — hence the block of ice. There’s also a new manometer built in letting you gauge your altitude or depth. It’s otherwise a normal 7.1-megapixel pocket camera with a 3X optical zoom priced at $380.

Oooo, shiny. The 770 SW is available in silver, bronze and blue.

It’s a pretty small camera despite being so rugged.

The 2.5-inch HyperCrystal LCD is of course designed for use outdoors in direct sunlight.