iScape: Viral Douchery

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I was about to go snarkstorm on this product, which is some sort of video player. Now that I look at it, however, it’s abundantly clear that it’s a bit of viral frippery. The real value, I think, is the video which involves a set of dirty, ugly hippies getting all coked up and pressing buttons. Don’t go watch it, however, because, as I’ll explain, that’s exactly what they want you to do. Let’s see if we can get to the bottom of this, shall we?

I’ve seen crappy products before, and this one was too over the top. With lines like “Scape is basically science fiction becoming reality. Now the mind and body can finally meet and exchange grandiose pleasantries,” I knew even the most trollish of patent troll wouldn’t take his bull to this level of insanity. Then I read the press release, which involved escorts from New Jersey, and realized I’d been had.

The site is registered to EMIMusic and Virgin:

Visit AboutUs.org for more information about ISCAPEDEVICE.COM AboutUs: ISCAPEDEVICE.COM

Registrant: Make this info private
Virgin
150 5th Avenue 5th flr
New York, NY 10011
US

Domain Name: ISCAPEDEVICE.COM

Administrative Contact , Technical Contact :
Virgin
domainname@emimusic.com
150 5th Avenue 5th flr
New York, NY 10011
US
Phone: 212-786-8000

Record expires on 22-Feb-2012
Record created on 22-Feb-2007
Database last updated on 22-Feb-2007

Domain servers in listed order: Manage DNS

NS1.EMICAPITOL.COM 65.207.169.219
NS2.EMICAPITOL.COM 208.253.155.164

This is a viral website for the band the The Almost and the dirty hippie you see in the video is none other than Almost lead singer Douchey “Tattoos” McLimpwrist. Even the umbrella company, Omos, sounds kind of like Almost and the device they claim is the iScape looks like part of a webcam from 2002. So there you have it. A quick whois lookup has now saved us all hours of aggravation and frustration. And thank you, EMI, for giving me something to do this morning.

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