The big social networks continue to side with Advertising networks to help monetize their sites. MySpace signed a $900 million deal with Google in August 2006, and Facebook countered by choosing Microsoft a couple of weeks later. This morning, Friendster announced a mult-year exclusive deal to work with Google on both search and keyword-targeted advertising.
The financial terms are not being disclosed. Friendster is not in the same league as MySpace and Facebook, but this is still a win for Google. Friendster generates 6 billion or so page views per month, about 1/6 of MySpace.