You no longer need to be a Spielberg or a Lucas to get your film on iTunes. Just ask Forum Snowboards. The company created a 30 minute movie called That, which currently sells on iTunes for $1.99. The movie covers snowboarding and is the first video on iTunes to come from an extremely independent filmmaker rather than a big name studio like Paramount. I feel that putting action-sports videos on iTunes is a wonderful idea. Why spend $10-$15 on an overpriced, lame DVD made by some 16-year-old at a skate shop when you can instantly download a feature film for under $2?
To get their content on iTunes, Forum Snowboards partnered with Studio411, a distributor of action-sports flicks that has a deal with Apple. Hopefully we’ll start seeing short films, foreign films, and more independent films appearing on iTMS over the next few months.