I guess it was too good to be true. EMI is tucking its tail and sticking with DRM-burdened content. Of the “Big Four” music conglomerates we had some hope that EMI would turn the tide, but alas we were wrong! They have officially broken off talks with digital music download services.

It isn’t hard to see why, though. EMI could be swallowed up by a major entertainment corporation in the future, Warner Group to be exact. Their bottom line isn’t up to snuff — just ask recently canned CEO Alain Levy. They’ve gone as far as asking online stores to pay them up front just to float them. Clearly something bigger is at play here, but we’re not sure who or what.

EMI Gives Up [The Inquirer]