Biggs is the East Cost Editor of TechCrunch.
Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More
Watch it. You’ll either laugh, cry, or want to start a flame war, but this is a perfect example of an audience talking back to a massive corporation that has lost its way. Sony — watch this multiple times and send a translated version to Tokyo, just so they get all the nuance.
