Apple’s second-generation iPod Shuffle has been incredibly well received. The design truly is wonderful and even made me pick up one this past Hanukkah for my friend. Now Apple is getting some well-deserved recognition for its iPod Shuffle. Jobs and Co. took home a top honors award for best consumer product design during the 2007 Design Week Award in the UK. Sebastian Conran of Conran & Partners had the following to say about the decision:
Though there was a wide variety of interesting products, there was also a raft of entries from Apple’s design team, of which, though all were excellent, only the Shuffle was truly ‘new.’ It feels a bit unfair to all the other entries, which were mainly very good indeed, that Apple—with its relentless commitment to innovative and evolutionary design, and its attention to detail—should again win pole position. The Shuffle is a simple, beautifully executed concept with minimal, re-useable packaging that is fantastic value for money.”
I couldn’t agree more. Congrats Apple.