The NY Post is running some rumors that XM and Sirius are merging today, creating a satellite radio juggernaut that will be nigh unstoppable. The deal would meld XM and Sirius into one 12 million subscriber network and get Sirius out of a major hole. Both of the companies, while offering excellent content, are now learning what old media learned only a few years ago: if you build it, there’s no guarantee they’ll come. Sirius was the worst hit and has the most to gain.

I for one would applaud a merger. I only listen to XM and adding Sirius line-up would make me even happier. We shall see.

SIRIUS, XM SET TO CONFIRM MERGER PLAN TODAY [NY Post]