Condé Nast Launches Flip

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Social Networking For Change(.org)

Condé Nast can’t really be called a pure magazine publishing company any longer. They acquired Digg-clone Reddit last year, adding a user generated news site to their stable of offline and online magazines. And today they launched a social networking site aimed at teen girls called Flip.

The majority of Flip is content created by users, called Flipbooks. It consists of customizable, rich media blog/journals and include text, photos, music and videos. Users can also customize their Flipbooks with stickers, templates and other decorations available on the site. Flip also has four content channels: My Life; Entertainment; Style; and The World. Each channel highlights user content and also has professional editorial, presumably grabbed from other Condé Nast publications.

One thing Flip doesn’t seem particularly concerned with at this time is security of its users. Unlike Piczo, which also caters to a young teen audience, Flip profiles are freely browsable and searchable. This allows the site to create more networks and generates extra page views, but it also allows predators to browse profiles of young teenage girls. Given that Piczo has seen tremendous growth even with these precautions in place, I’m surprised Flip didn’t copy them.

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