The Ad Generator

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The Ad Generator is a simple site that’s kind of fun to watch. It’s not a business at all – it was created by Alexis Lloyd as part of her thesis project at Parsons The New School for Design.

She’s taken “words and semantic structures from real corporate slogans,” and remixed and randomized them to generate new ones. She then takes “related” images from Flickr (I assume using Flickr tags) and generates fake advertisements.

Her goal is to “show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold.”

Yep, that pretty much sums up most advertising.

How long before real advertising creative is done by algorithm? Based on the quality of some of the results, it could be done right now.

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