The existing MOG service is centered around a bit of software that you download to your PC (Windows or Mac). Like iLike, MOG tracks all of the music you listen to. However, where iLike just monitors iTunes, MOG tries to track all the music you listen to on your computer or iPod.
Each user has their own MOG page (Example – Ben Gibbard from Death Cab for Cutie) showing the music they are listening to. Other users can comment on the page, etc (normal social networking stuff). MOG also compares your listening habits to others and suggests new music you might like. Each album and song also has it’s own MOG page, along with links to purchase the music.
This morning MOG is launching a new feature – an embeddable Flash music player, making them a little bit like iJigg, too.
The new player will allow bands and fans to upload songs to their MOG page and syndicate them across the web with a few lines of code. It also provides a new revenue stream for MOG through song tags that link to music purchases on Amazon and iTunes. However, the new feature comes with a few requirements: the player only plays one song at a time, and the MOG post they upload the song to must have some written commentary in it. The new player can only play a single file at a time, fast-forward, and reverse. The lack of a playlist is a bit of a let down.
Here’s the embeddable widget:
The new player is clearly an attempt to further take on the MySpace Music and the other major music communities like myStrands and last.fm. This is a battle on the mind of MOG founder David Hyman, who cites the depth of user interaction, particularly artist-fan interaction, as their main distinction.
MOG has an extensive database linking songs and artists, using Gracenote‘s wave-matching and text matching to map the song you play to the one they’ve got on file. The tracker updates your MOG in real time with the contents of your library and what your top played songs are. Each song also has a 30 second sample for your MOG’s visitors.
All the song updates, blog posts, and other widgets, are displayed in drag-n-droppable AJAX boxes. If you don’t want your friends to know you listened to Celine Dion, you are free to manually edit each of the boxes, adding or deleting items.
MOG claims 20,000 users, 200,000 uniques/month and is currently privately funded to the tune of $1.4 million. For a small site, they’ve done a very good job of attracting some big name bands to participate.