Just How Big Is Google Reader?

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Friday, January 19th, 2007

Google’s RSS reader was nothing to write home about when it first launched in October 2005. But the new version, released late last year, has won it accolades and legions of new fans. More than a few people have recently called it the best RSS reader, hands down.

But it’s hard to know exactly how popular it’s gotten. Feedburner doesn’t track it yet, so we can’t compare the subscriber numbers to other readers. We’ve noticed a significant jump in referrals from Google Reader, though. Enough to suggest that it is as large or larger than Bloglines already.

Hitwise says different. In a post tonight comparing the web based readers, they put Bloglines and Rojo firmly ahead of Google Reader. Generally Hitwise seems to be on the money, but something doesn’t add up.

One semi-obvious explanation is that Google Reader requires far fewer page refreshes than Bloglines. This would decrease their page view numbers, but not visits, which is what Hitwise tracks. We may need to wait until Feedburner starts tracking Google Reader directly as well to triangulate its true popularity.

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