Flikzor Could Get Viral In A Hurry

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Sunday, January 14th, 2007

Building a business on the back of MySpace is now a proven business model, and some MySpace parasites with traction (albeit no actual revenue model) are starting to raise big money.

The key to success is creating a viral product, and slowly leaching traffic off to your own site. Flikzor, a new video comment product that Mashable found, does both well. It is currently in limited beta with a few passes still available.

Flikzor users create a video greeting and place it via a Flash widget on any website. Visitors to the site view the video and can leave a response comment of their own, although they need to register with Flikzor to do so. See the Flikzor MySpace page to see the widget in action. After viewing a few comments you are directed to the Flikzor site to see the rest.

SnapVine and Evoca (both mentioned here) do something similar with audio-only.

For the blogger crowd, it would be very useful to have a plugin that works directly with the standard comments feature that allows users to leave text, audio, or audio/video comments at their election. If someone builds a stable plugin that does that, we’ll be integrating it across all the TechCrunch network blogs.

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