DropSend founder Ryan Carson, who has been chronicling the ups and downs of the process of selling the company, writes a long post about how a deal fell through with YouSendIt. While it’s fairly unorthodox to tell the whole story as it’s happening, it certainly is an interesting marketing move and makes for great reading. One note of caution, however. Flock was not pleased to have their name brought up as a potential buyer in the original posts, and YouSendIt may not be ecstatic, either, about this recent tell-all. At the very least, if you are interested in keeping your dirty laundry to yourself, consider signing a nondisclosure agreement with Carson before beginning negotiations. I eagerly await the next installment of this series.