New Blogger Out of Beta

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Thursday, December 21st, 2006

The new Blogger beta product, open to a limited number of users in August, is now live for all users.

The key changes include the addition of tags, which Google has always called “labels,” and an option to create a private blog. You can also now sign into your blogger account using your Google credentials, and Google has made editing the template and posts significantly more user friendly.

None of these changes put Blogger ahead of its primary competitors. For example, SixApart’s Comet product allows not only for private blogs, but privacy setting can also be changed for each post. but it is a sign of hope for Blogger users who’ve been stuck with last generation software for years.

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