Today, ExpoTV, a site focused on user-generated reviews and product demonstrations, announced a $6 million Series A round of funding led by Masthead Venture Partners and Prism VentureWorks, including existing investors. Brady Bohrmann of Masthead and Will Kohler of Prism are joining ExpoTV’s board.
David Beisel, with Masthead, writes on his blog that he feels the ExpoTV investment is a promising investment because of ExpoTV’s focus on the “intersection of online video and social commerce”.
ExpoTV is best described as a YouTube for product reviews. Users can peruse or upload video opinions by category. They also have their own reviews branded as ExpoTV on demand. To reward their users for their content, ExpoTV currently has a “Pay-per-Play” program where you will receive $0.01 each time any of your published Videopinion reviews is played. Payments are made once per month via PayPal. ExpoTV also has several holiday promotions on right now as they focus on collecting holiday gift reviews.
Readers interested in ExpoTV will also be interested in user-generated review site ShopWiki’s $6.2 million round of financing last July.