BenQ Apologizes for Ummm… Being Jerks

Wednesday, December 6th, 2006

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More


It’s a cold comfort, but BenQ has officially apologized for using 9/11 photos in their MusiQ advertising.

While Gandhi and Einstein have been used to make us Think Different and absolute horrors — including this one — have been used to sell all manner of things, I think this might be a little too close to the bone for many markets. This is an MP3 player. I assure you, BenQ marketers, the MusiQ doesn’t quite warrant this level of imagery. Up next! The Motorola Rpufnnkng!

Product Page

Tags:

Sponsored Ads

blog comments powered by Disqus

Sponsored Ads

Sponsored Ads