Heather Hopkins over at Hitwise has a great analysis of the recent Stormhoek online voucher promotion with Thresher Wine. Hugh McLeod also has some great posts on why the voucher virus took hold and spread. Will others try and replicate this; of course they will but will they be as successful, I doubt it. It was odd being on a pub crawl with Hugh getting frequent updates as the news spread.
“Visits to the Threshers website surged eight-fold last week and the site ranked #37 among Grocery and Alcohol websites up from #103 the week before.” – HitWise