Regal Cinema Hands Out Jerk Stoppers

Friday, December 1st, 2006

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

Sweet relief! I’ve all but given up going to the movies thanks to the delightful amalgam of oversold shows, jerks on cellphones, and poor projection quality. I can get better quality on my 56-inch JVC D-ILA and upconverting DVD player – with DVDs from NetFlix and the Interwebs – than I’ll ever get at the local movie dump.

Regal Entertainment Group has heard my pleas, however, and is handing out little remotes to long-time customers and those who request them. The remotes have four buttons which alert management to cellphoning jerks, projector problems, lighting problems, and “other,” a nebulous button covering all other issues.

“Back when I was a teenager there was still a reverence … for the movie going experience,” Campbell said. “You knew when you went in that you weren’t supposed to talk, you weren’t supposed to disturb anybody.”

Today’s teenagers believe its fine to “multi-task” and use multiple devices at the same time as they sit in a packed auditorium.

I’m not sure what that last part means. If I had something to piss people off in the movies at age 15, I’m sure I would have taken full advantage of it. However, now that I’m old and cranky, this sounds like the right idea at the right time.

Regal arms theater-goers with cellphone busters [Reuters]

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