New Shuffle Ad

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Tuesday, November 21st, 2006


Here’s a funny thing. As I was writing this post I headlined it “New Shuffle Video.” Seriously. This isn’t a video. It’s a commercial. Yet I was drawn to type “Video” like it was the latest single from the Flaming Monkey Lips on MTV 3: The Channel With Some Videos and Mostly Laguna Beach Reruns. I’m reading Stephen Levy’s The Perfect Thing right now, and Apple fanboy or no you have to admit that Apple is on a roll. I also just got a Mac Pro after running a Mac mini for about three years, so I’m high on the OS X fumes.

Anyway, nice new Shuffle advertisement. That’s all I was trying to say.

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