Google's Choice of the Word "Eureka!"

As an addendum to our coverage of Google’s new Co-op customizable search product that launched yesterday – Google officially announced the news on their blog today with a post titled “Eureka! Your own search engine has landed!”

I wonder if Shashi Seth and R.V. Guha, the authors of the post, intended to incorporate part of the name of one of the primary existing players in the customizable search space – Eurekster – into the blog post announcing the new product. “Eureka!” is pretty damn close to “Eurekster,” although something tells me this was more of a Freudian slip rather than a conscious jab at a competitor. Either way, it’s an interesting choice of words.