RED is on the rise

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Hitwise UK have just announced that RED experienced a 70-fold increase in market share of UK internet visits to become the #1 website in their Hitwise “Communities – Humanitarian” category, up from #73, as a direct result of their promotion with MySpace last week.

MySpace accounted for 89.5% of upstream visits to Red last week and MySpace Mail was the #2 referrer of visits, accounting for 3.83% of website visits.

To kick off the awareness campaign MySpace members received two emails from MySpace co-founder Tom Anderson, encouraging them to become friends of RED. The email directed members to RED’s MySpace profile which includes links to RED and other related websites.

Brands associated with RED also seem to be benefiting from the MySpace promotion. Converse Online received 9.34% of downstream visits from RED last week, Gap received 7.9%, and American Express 2.16%.

“RED is an example of an incredibly successful promotion on MySpace, leveraging the power of a social network to rapidly reach a large network of consumers. Brands are increasingly looking at social networks for opportunities to engage with a younger audience. RED offers a best practice example of how brands can engage with consumers in innovative ways online, whilst contributing to a good cause.” said Heather Hopkins, VP of Research for Hitwise UK.

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