Target is joining Wal-Mart in getting uppity with Apple about the Cupertino company’s pricing of movies it sells via the iTunes music store. Apple sells individual movies for roughly 8% lower than Wal-Mart and Target, which undercuts them in a market where brick and mortar stores dominate.
Apple has been in talks with Wal-Mart on a way to partner the companies to ease the impact on the retail giant. It seems that Target wants Apple to share the love, even though the Mac maker is losing money on every movie sale. In addition, since Apple’s consumer products are a big Holiday seller at both Wal-Mart and Target, so look for special promotions from these retailers if partnerships form.
Target Joins Wal-Mart in Expressing iTunes Concerns [Think Secret]