Ours pals at Gizmodo have spotted a big PS3 banner ad blanketing the side of a building. It shows a PS3 hovering with a clock melting at the top. Deleon astutely cites that the ad is reminiscent Dali’s “The Persistence of Memory.”

I’ll be on the lookout for something similar in Chicago.

First Sony PS3 Ads Hit NYC [Gizmodo]