TLA Launches Feedvertising

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Wednesday, September 27th, 2006

Text Link Ads (an advertising network that allows websites to include simple text advertisements on their site) launched a new product this morning called Feedvertising. Feedvertising allows bloggers and other site owners to include advertisements or other messages in their RSS feeds.

We like Feedvertising (note disclosure at end, however) because it’s simple, free, and gives the publisher the ability to sell their own ads directly, include TLA sold ads, or simply put in any message and link that the publisher wishes to include.

We’ve integrated Feedvertising into the main TechCrunch RSS Feed via a WordPress plugin (plugins for other blogging platforms is coming soon). We’ve elected not to include advertising, instead adding a simple text item at the end of feed content that promotes other Crunch Network sites.

For more information on how the product works, see the video tutorial they’ve created here. I believe a lot of bloggers will want to use this.

Disclosure: TLA has been a longtime TechCrunch Sponsor.

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