Britain’s leading political blogs recently joined forces to sell their combined advertising space, in an attempt to cash in on the growing commercial potential of the blogosphere.
The seven websites – including the country’s top three political blogs Guido Fawkes, ConservativeHome.com and former Tory candidate Iain Dale – have launched an advertising sales service called MessageSpace. Its aim is to make it easier for advertisers to run campaigns on blogs, across one or more of the seven sites.
Friends of the Earth has become the first advertiser to run a major campaign on MessageSpace. The charity is using blog advertising to lobby politicians on the issue of climate change during the party conference season which starts shortly.