Zooomr launches zoomable picture in picture feature

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Photosharing upstart Zooomr launched a number of new features today, the most notable one called Portals. It’s a means of linking zoomable pictures inside of each other. It’s quite striking, as you can see from the video below.

Zooomr also released annotation features today that include the ability to leave notes on images that are color coded by friend status and people notes, or notes that display Zooomr usernames of people hovered over.

The way the Portals work is that just like text notes can be added to photos, Portals lets image publishers tie photos together with boxes that appear when the image is hovered over. Viewers can pan around inside the embedded picture or click to view the picture itself.

Publishers can use Portals to give their images depth and detail. There’s no limit to the number of Portals that can be put in a single image and one Portal image can lead to another. Thus shots from a distance can have multiple close ups folded in; something that could be great for architecture, nature and group photos.

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